HomeGround Real Estate believes everyone deserves a home

Melbourne’s ethical property management agency

We operate with the same professional standards, competitive rates, and experienced team you’d expect from any commercial agency. But instead of your management fees disappearing into corporate profits, they fund Launch Housing‘s work to address Melbourne’s housing crisis. It’s property management where your investment delivers both financial returns and measurable community benefit.

Our approach is simple: you shouldn’t have to choose between professional service and social impact. With HomeGround, you get award-winning property management from specialists with 70+ years combined experience, while your fees actively address Melbourne’s housing crisis. Our customers are twice as satisfied as those using other agencies, and they feel genuinely good about being property owners. Whether you’re a first-time landlord or an experienced investor, HomeGround offers a way to align your values with your financial future – no compromise, no extra cost, just a choice about where your fees go.

Get to know Launch Housing

Launch Housing is an independent community organisation working across Melbourne. Each year they provide life-changing support for thousands of people, from all walks of life, facing homelessness and housing uncertainty.​

Launch works from prevention and crisis response, right through to long-term community housing – because when housing comes first, everything else becomes possible.

When you list your property with HomeGround Real Estate, you are helping fund Launch Housing’s work to address Melbourne’s housing crisis.

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