Ethical real estate across Melbourne

Award-winning service + measurable impact

Your impact

Your investment meets your values

HomeGround Real Estate is Melbourne’s ethical real estate agency for property owners who want to invest in their future without compromising their values.

We’re a social enterprise delivering professional property management at competitive rates, where your fees fund Launch Housing’s work addressing Melbourne’s housing crisis.

You get expert service, market returns, and genuine impact – no compromise required.

Proven results you can trust

Real estate agents consistently rank among Australia’s least trusted professions – yet our customers report double the satisfaction rates and are twice as likely to recommend us.

The difference? When you combine professional expertise with genuine values alignment, you build the kind of trust that’s rare in this industry.

Homeground customers stay longer, recommend us more, and feel genuinely good about their property management choice.

Our promise

Current renters

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Property owners

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Properties for rent

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